Theories of Desire

Introduction Sophocles wrote the play Antigone in the classic year 442BC. Antigone continues to draw interests and literary debates in the postmodernism era. Chief among the discussions in the play revolves around theories, obsessions and new perspectives of the classic play. It has been observed that, as a point of fact, the play has been an obsession in the 18th century to date. Indeed, scholastic interest and analysis explain the relationship between Antigone and the modern political, controversial and conflict laden times.Advertising We will write a custom research paper sample on Theories of Desire specifically for you for only $16.05 $11/page Learn More Nonetheless, other quarters are of the view that Antigone presents nothing to be thought about in the modern hence dismissing its relevance to modern interests and applications. This paper takes the modern approach in referring to the relevancy of the play by critically giving an insight on the pers pectives of the theories of desire. It is argued that desire in Antigone is greater than the confines of men and laws. Theories of Desire Desire in this context is used to describe the obsession that people have in the society. Obsession takes different shapes in the society because people have different experiences. An attempt to understand Antigone must be backed by modern adaptations of the play by the likes of Jean Cocteau, Bertolt Brecht, Jean Anouilh and Heaney. In the Anouilh’s text, the greatest concern revolves around an attack of the family, youth, lofty, ideals and love and friendship. Contrary to Sophocles play, Anouilh leaves the powerful illustration of the philosophy of the desire for death, foreignness and mixed registers. An analysis of these differences between the modern and classical texts helps to understand the mystery surrounding the philosophy of death in Sophocles’s Antigone. In the classical Antigone, Sophocles clearly illustrates that Antigon e as a character is foreign to the land of Thebes as indicated by her words to her father shortly before his death. In the play, her nature of desire is hard to understand and is coupled with her religious concerns. This is different from Anouilh texts that espouse that Antigone choice of death is a motivation by the dullness and lack of passion in life due to loneliness. This life according to Anouilh is one that repeats itself in a cycle explained by boredom from one lack of compelling life cycle to another meaningless in the other. A reference to Anouilh may partly explain the recent happenings of the uprisings in the Muslim and Arab worlds (Sophocles and Johnston, p. 5). By analogy, the ideal held by the toppled governments represents Creon’s actions in some respects. The young and the old in these states represent the Antigone in Anouilh’s text. Years of state neglect to the necessary and basic requirements of the people found desires and insistence to live better lives embedded in the daily struggle and hearts of the citizens of these countries. Therefore, it is from one basic act of denying the necessary needs required for better lives in the future that finds form in a forceful nature. This is through sacrifice of lives and blood shedding, just like in Antigone.Advertising Looking for research paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to Sophocles the idea of foreignness shadows Antigone’s actions and desires. Recapping the view of the Muslim and Arab worlds, it is also clear that the citizen’s modern approach to things is extremely foreign to the age old perspectives of the older order. Fueled by the modern use of technology especially, social media, the youth in these countries have the connection of a family with ideals and views that those in power are not privy to and do not even understand. For the old order, it is their home ground register; however, for the new generations, this is their point of action hence particularly foreign to what has already been established. The insistence on religiosity is a constant reminder of the value of belief in what is right and justice to follow. For Antigone, this bordered the belief she had in her traditions and hence her religion. For the youth in these countries, the belief in change for a better life and the need to chart new courses resembles what was in Antigone. However, Anouilh’s text must guide this view in the analysis that the Arab world uprising is not about the choice of death as Creon observes. Therefore, it becomes crucial to note that Anouilh’s text at this juncture departs from the tenets of the Arab life and its consequences to the modern people. It is the desire to right what is wrong in order that the future generations may reap the benefits of the philosophy of death. This is captured by Sophocles in Antigone of which later Creon finds truth in. In this sense then Antigone from Anouilh becomes a stranger to what Sophocles intended. The misrepresentation of Anouilh, thus, allows an understanding of the real impact of tragedy one that is well captured by Sophocles. In the words of Marcel Anouilh’s work lacks the quality needed to explain human drama. According to him, Antigone’s by Sophocles, actions and desires can only be explained by invoking the ideas in religion just like Kierkegaard. Therefore, in this view, Anouilh’s text is a secularization of the actions in the tragedy Antigone (Sophocles and Johnston, p. 15). Sophocles tragedy is a clear emphasis on the absolute contradiction and irreconcilability between Antigone and Creon. Clearly from their perspectives they are both right in a powerful cancellation between the state and kinship. The problem is that they cannot comprehend one another’s moral point of view and power in Sophocles text.Advertising We will write a custom research paper sample on Theories of Desire specifically for you for only $16.05 $11/page Learn More Conflict, as Sophocles espouses appears as a first layer of disharmony through antinomy in that between the two no one is ready to cede ground for the other of which Anouilh fails to indicate just Jean Racine’s text. In these two texts, Antigone’s world is characterized as a doubt between the living and the dead through biological explanations. Creon and Antigone as presented Racine and Antigone indicate that they both had options, but they clearly intended to be antagonistic. On Antigone’s insistence on foreignness and Kierkegaard rendition of the extent of subjectivity, it becomes clear that conflict between the state and the subject is a guaranteed occurrence. The fact lies in the view that taboos and transgressions in the society act in unison to decide the fate of those who uphold them at the expense of the state. Lacking commensurability in the ab ove view again is a source of conflict between the subject and the state based on guilt held by the subject. In this view Antigone, qualifies for both options in Sophocles classic Antigone. By extension, this explains the modern relationship between governments and their subjects. While religion states equality and democracy, â€Å"just like the flowing waters†; a deep surgical analysis reveals that even the most democratic governments have instances of conspicuous treatment just like in Creon’s rule. Thus, Kierkegaard’s observation that deviating from aesthetics is a necessity brings truth home in the case of modernity. This reinforces his assertion that it is the rebirth of modern tragedy. Taking the example of the declaration of emergency situations in any nation, it can be noted that not all subjects behave in a certain way to call for such measures. On the contrary, there are citizens who are good at least in light of the situation while their brothers and sisters are on the wrong side of the law. However, in this case, the good suffer without any attempt to rationalize the boundaries. On the second note, the subject’s desire in favor of her point of view clearly puts the state and the subject on a collision path. A subject has the obligation to follow what the state requires of for effective and efficient governance. In addition, democracy defines that the voice of the majority should be heard. If the subject is not given his or her due demands, then necessary suffering is taken as justice. This is aimed at restoring the state under the invisible power of the subject. Further, this may translate to blood letting by a few who appear not realistic. In the end justice is achieved by the action of a few who deny their lives for a better cause. Therefore, in this desire, politics and what is necessary right governs the occurrence of such tragedy. Suffering can be in the form of death or even exile. In Sophocles Antigone, there is t he displacement of things from their normal order. In terms of gender and religion, Antigone as a character goes overboard of what is Athenian for her gender. Secondly, Antigone does not represent the state or the kinship and neither the living nor the dead.Advertising Looking for research paper on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More This intermixing of desires lacks from Anouilh’s text. The fact that the play supports Antigone, though an outsider to the happenings; Teireisia, reveals that Sophocles’ view of the state as a static entity should be questioned under the guidance of principles not easily settled on common human understanding (Sophocles and Johnston, p. 39). Antigone’s desire is absent according to Hegel. She represents what is admirable and what is acceptable in excess is too good to live. She represents those who cannot allow the state to carry own its activities without regard to whether right or wrong. This excess leads to Antigone showing that the way to gods who live in such excess. The occurrence of such needs for balance of equality on laws to all things under mankind is explained by this excess. Therefore, Sophocles’ text is a powerful reference to modernity on the will and power of religion, as opposed to the state authority. Antigone in the theory of desire as p resented by Sophocles is finally an examination of the problems of laws, family and state. Antigone’s actions do not support any at either perspectives, and the boundaries that lie between them are the necessary ingredients to tragedy. The customs, the taboos and religion, and gender all play as factors to make desire in any one of these disastrous and dangerous. In essence, Antigone finds fault in what is established, but not written down as any law. This is forms Antigone’s desire to rise above this tragedy. Conclusion In this analysis, therefore, it is worthy to note that the desire in Antigone is greater than the confines of men and laws. It is greater than the state and all its wise men, greater than family obedience, greater than love and the powers operating in the realm of human understanding. Antigone’s desire was thus like a process of justifying freedom in the confines of the society. However, religion should guide this proclamation. Works Cited Sopho cles and Johnston C. Ian. Antigone. Arlington, Virginia: Richer Resources Publications, 2007. Print. This research paper on Theories of Desire was written and submitted by user Aver1 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Famous writers on writers block - Emphasis

Famous writers on writers block Famous writers on writers block Writing is easy: all you do is sit staring at a blank sheet of paper until drops of blood form on your forehead. So said Gene Fowler, the American journalist and author. If you and your forehead have ever felt the pain of writers block, its worth taking some advice from some distinguished fellow sufferers. Although many of these come from creative writers, the same rules often apply. Accept a degree of imperfection I think writers block is when you say to yourself, I could write something, but it wouldnt be good enough. Theres no such thing as a complete inability to write a sentence. Scott Adams, creator of Dilbert If I waited for perfection, I would never write a word. Margaret Atwood, Canadian author Call it fear, call it perfectionism, call it Al. Whatever you call it, one thing is certain: an imperfect report or proposal will be much more effective than no report or proposal. Tough love Writers block a lot of howling nonsense would be avoided if, in every sentence containing the word WRITER, that word was taken out and the word PLUMBER substituted. Do plumbers get plumbers block? What would you think of a plumber who used that as an excuse not to do any work that day? The fact is that writing is hard work. Philip Pullman, British author The art of writing is the art of applying the seat of the pants to the seat of the chair. Mary Heaton Vorse, American journalist, novelist and activist Telling yourself you cant do it wont get it done. Telling yourself its a job, and one youve done before, might help to. And youre definitely not going to finish while youre gardening/taking up DIY/repainting the shed/learning to salsa etc. Get going You would think that after so many years I might have mastered the art not of writing but of putting myself in a position to write. Stephen Fry, British author, actor and comedian The scariest moment is always just before you start [writing]. After that, things can only get better. Stephen King, American author The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one. Mark Twain, American author Have a routine and stick to it. And dont panic if you dont have one yet. Just set yourself a time to start. Work for a short period, and then take a five-minute break. Repeat as required. And if the ghost of the unwritten document is haunting you, break it down with planning exercises such as a mind map and a reader profile questionnaire. Keep going I have to get into a sort of zone. It has something to do with an inability to concentrate, which is the absolute bottom line of writing. Stephen Fry You could be distracted by fear or by the latest email to land in your inbox, but either way its possible to train yourself to concentrate. If this involves turning off your phone, listening to music or sticking in earplugs, so be it. Learn what works for you, and practise. By gradually increasing the length of each short burst of work, interspersed with breaks, you will soon get into the zone. Last resort And if none of these quotes have struck a chord with you, consider this one: Writers block is a fancy term made up by whiners so they can have an excuse to drink alcohol. Steve Martin, American actor Cheers. And for more block-busting tips, see the article Tips for breaking through the barrier.

Organizational Behavior Bachelor Essay Example | Topics and Well Written Essays - 1000 words

Organizational Behavior Bachelor - Essay Example In a Norwegian study on nurses, the study concluded that the availability of clinical nursing supervision give positive results on the nurses' physical symptoms, stress and anxiety, as well as establishing "a sense of being control of a situation" [1]. The psychosocial work that nurses extend influences their experiences with regards to having or not having control (of a situation) along with their engagement and motivation [1]. Moreover, stress and anxiety in nursing jobs arise from ethical conflicts in the organization. Another is the job of an ambulance driver. Although a driver's salary is lesser than that of nurses, the work still appears to be meaningful to them because it gives them a sense of being able to serve and do good by being one important factor in saving a person's life. Ambulance drivers (or simply drivers) are responsible for bring the patient to the hospital in time and driving carefully (fast). The sense of knowing that one has successfully delivered the patient to a hospital gives a sense of relief and hope which can be equated to satisfaction for having done his part in the organization. In creating and designing jobs, as well as in the process of hiring people, most organizations assess the applicant's potential in contributing to the organization's success; that is why after the submission of one's resume, one is invited for a (face-to-face) interview because it is during the interview that the HR officer (or whoever conducts the interview) will be able to read the signs, as manifested in the interviewee's behavior, which could tell whether or not the applicant can be an asset to the organization. Since most organizations don't want to be charged of discrimination (against culture, ethnicity and the like), culture is not given that much importance although it is noted; although culture aides in designing a job because it identifies job characteristics. Culture is still noted because some traits and values of a person are already embedded in culture which makes it difficult to change if not removed. Personality traits, attitudes and behavior are however importance in filling jobs as these enables the organization to choose who best fits the job criteria. Choosing between what I can get out of the company and how my leaders treat me (same goes with peers and colleagues) can be a difficult task. Most people would endure sarcasm, ridicule of hardship for as long as they are paid on time and paid well. While others would choose how well they fit in with the management and their colleagues even if salary is not that good, not to mention payroll delays. Having given great thought on the matter, good relationships are much more preferred than tangible characteristics simply because the former is not something that comes your way on a regular basis. It is priceless because it can never be bought. Anything that is tangible can be found in any organization because it is solid; and anything that is solid can be made, asked for, worked for, or simply found, all of which mostly answers the need of physiological and safety in Maslow's hierarchy of needs. In addition, motivation coming from good relationships is genuine; therefore, it lasts longer because it is not superficial. Such a perspective addresses the 4th level of Maslow's hierarchy of needs with is Esteem in the form of respect of oneself, the respect

Carrefour in Indonesia Essay Example | Topics and Well Written Essays - 750 words

Carrefour in Indonesia - Essay Example Carrefour, with it’s headquarter in Levallois-Perret, Paris, France, is a chain of retail business, having more than 12,500 outlets, serving 100 million customers over 30 countries worldwide. Carrefour was created by Marcel Fournier and Denis Defforey on 3rd June 1959 when they opened the first Carrefour (means crossroads in French) retail outlet at the convergence of five roads in Annecy, near Paris. Over the past 40 years, Carrefour has grown into the largest retail group in Europe and China and second in the world in terms of revenue and sales figures after Wal-Mart. It has built a reputation as a retailer that offers the most variety and freshness at reasonable low prices rather than bargain – basement value. It is currently operating in four main grocery store formats: hypermarkets, supermarkets, convenience and hard discount stores (Current News: Indonesia-Opening of the 35th Hypermarket, 2007). In 2000, Carrefour, Sears and Oracle created the first worldwide onli ne marketplace called GlobalNetXchange for retailers connecting 50,000 suppliers, partners and distributors (Duran, 2005, pp.1-5). Carrefour was the first international retailer to establish its presence in Asia in 1989, when it entered in Taiwan through a joint venture with Uni President Enterprises Corporation. Gradually, Carrefour extended its distribution network in thirteen Asian countries including Indonesia, Malaysia, China, Thailand, Hong-Kong, Korea, Singapore and Japan. and Japan. The retail giant, Carrefour, entered in Indonesian retail market in October, 1998 when it opened its first retail unit in Cempaka Putih, a sub-district of Central Jakarta (Duran, 2005, pp.1-5). Carrefour entrance in Indonesian retail market involved a number of factors. The following few section briefly discusses the factors which resulted Carrefour operation. It also highlights the progress made by it since 1989. Important Factors Involved in Carrefour Operation in Indonesia Following are few important factors that had played major role in setting up of Carrefour operation in Indonesian retail market. 1. The liberalization of retail trading: Indonesia offers a good market potential for modern retailers. In March, 1998, the Indonesian government issued the SK Meninvest/No. 29/SK/1998 and Keppres No.99/1998 policy letters and effectively opened its wholesale and large-scale retail trade to foreign investment, lifting most of its restrictions. Although some retail sectors were reserved for small-scale enterprises under another 1998 decree yet large and medium scale enterprises that wish to invest in these sectors, were given the option to enter the market through a partnership agreement with a small-scale enterprise, although this may not require a joint venture or partial share ownership arrangement. Since Carrefour already had its presence in Asian market hence it took the liberalization step as an advantage started to expand its retail network by setting first retail outlet in Cempaka Putih a subdistrict of Central Jakarta (Indonesia, 2005, pp. 73-76). 2. Carrefour Strategy and Indonesian Potential Market: Carrefour follows very specific strategy before entering a new market. It assesses few parameters of target market before launching its operation. In doing so, it follows a few criteria including: - Small-scale retail rationalization and reorganization has not progressed. - Large-scale chain supermarkets are absent from the market. - Potential competitors that carry specialty items like household electrical appliances and clothing are absent from the market. - Large amounts of retail space can be attained at low cost. - Laws and regulations governing large-scale retail operations are "developer friendly". Carrefour followed the same market entering strategy and made all assessment

Marriage and Obedient Christian Head Essay Example for Free

Marriage and Obedient Christian Head Essay For almost 4 years I was married to a beautiful and adulterous woman. In terms of our friends and acquaintances and the public, we were a perfect couple. We held hands when at comedy shows and in malls. We kissed anywhere and everywhere, no matter who was watching or whose paths we crossed. But when night fell on any given evening, my beautiful wife would leave only to return in the wee hours of the morning, just before daylight. What a lovely person she was when we on the town together. I admit that I hung in there for almost two years and was the â€Å"good† husband and obedient Christian â€Å"head†. I ran my companies from home and rarely met clients in person, opting to use Skype for my meetings. When I approached my wife about going to church and seeing a marriage counselor, she balked and I felt abandoned. Too much of that began to make me feel worthless, helpless, and heartbroken. And then came the need to find attention and a woman who would show me appreciation and value; things my wife did not or could not. I began to meet clients out in lounges and at happy hours. Or travel everywhere out of state, or the country to find â€Å"other† women who would welcome this gentleman. I stayed out until daylight many nights. Bedded many women. Travelled on many excursions with strange women. In final, after a sadistically short marriage and nasty divorce, I came to terms with the way I react to pain. Ashamed am I to have turned to my ex-wife’s ways. Ashamed am I to have left my obedience to the Lord. Ashamed am I to have to write about the truth. Though, I know, now, that I would be better if I was ever cheated on again.

Ponder the Meaning of Life With 1984 and The Matrix Essay example --

The film The Matrix, directed by Andy and Lana Wachowski, may seem to be a unique, original storyline to the untrained viewer, but the story of a totalitarian government and a hero who attempts to save the people is far from this. In reality, there are so many similarities that can be seen in other texts that were written and filmed before that it cannot be ignored. In particular, George Orwell’s 1984 has a similar government that controls its people and a â€Å"hero†, Winston, who is also searching for the truth. Winston lives Oceania where Big-Brother and â€Å"The Party† schedule your entire lives telling when to sleep, eat, and work and keep you under constant surveillance. This is similar in The Matrix, where most of the humans lived in a computer-programmed world which is also constantly surveyed by government authorities. The Wachowski siblings’ film, The Matrix, connects with the concept of dystopia as expressed in George Orwell’s novel, 198 4, by referring to a totalitarian government and the lack of choices, which it accomplishes through the introduction of new surveillance technology, comparing two worlds, and a hero’s journey to liberate the people. The use of new surveillance technology in both 1984 and The Matrix helps to make a world in which people are truly living under complete control believable. In The Matrix, it is possible to hack into the Matrix world, but the government is easily able to detect where the hack is happening and catch up to the hackers. One example in the film is when Neo goes with Morpheous and his crew back to the â€Å"Matrix† world and the government agents quickly catch up with them, breaks into their â€Å"warehouse†, and nearly stops them from leaving to go back to the real world. The government is an omn... ... point that the Wachowski’s are making: freedom and choices give life meaning. We can easily see how the Wachowski’s drew from similar ideas as Orwell in 1984, but has a more hopeful ending. Both texts use surveillance to show how the people are under complete control and show us a world where people believe the lies and are trapped in. The one major difference is that one text does not give us hope and belief that things can be changed, while the other one does. The Matrix does that latter. They give us hope by showing characters that live in a real world with freedoms and are happy. Neo’s life does have a meaning and a purpose. Without seeing the same conclusion in 1984, but with a depressing ending, one would not be able to see as clearly in The Matrix that having freedom and choices is what gives life meaning and we must strive to always keep our freedoms. Ponder the Meaning of Life With 1984 and The Matrix Essay example -- The film The Matrix, directed by Andy and Lana Wachowski, may seem to be a unique, original storyline to the untrained viewer, but the story of a totalitarian government and a hero who attempts to save the people is far from this. In reality, there are so many similarities that can be seen in other texts that were written and filmed before that it cannot be ignored. In particular, George Orwell’s 1984 has a similar government that controls its people and a â€Å"hero†, Winston, who is also searching for the truth. Winston lives Oceania where Big-Brother and â€Å"The Party† schedule your entire lives telling when to sleep, eat, and work and keep you under constant surveillance. This is similar in The Matrix, where most of the humans lived in a computer-programmed world which is also constantly surveyed by government authorities. The Wachowski siblings’ film, The Matrix, connects with the concept of dystopia as expressed in George Orwell’s novel, 198 4, by referring to a totalitarian government and the lack of choices, which it accomplishes through the introduction of new surveillance technology, comparing two worlds, and a hero’s journey to liberate the people. The use of new surveillance technology in both 1984 and The Matrix helps to make a world in which people are truly living under complete control believable. In The Matrix, it is possible to hack into the Matrix world, but the government is easily able to detect where the hack is happening and catch up to the hackers. One example in the film is when Neo goes with Morpheous and his crew back to the â€Å"Matrix† world and the government agents quickly catch up with them, breaks into their â€Å"warehouse†, and nearly stops them from leaving to go back to the real world. The government is an omn... ... point that the Wachowski’s are making: freedom and choices give life meaning. We can easily see how the Wachowski’s drew from similar ideas as Orwell in 1984, but has a more hopeful ending. Both texts use surveillance to show how the people are under complete control and show us a world where people believe the lies and are trapped in. The one major difference is that one text does not give us hope and belief that things can be changed, while the other one does. The Matrix does that latter. They give us hope by showing characters that live in a real world with freedoms and are happy. Neo’s life does have a meaning and a purpose. Without seeing the same conclusion in 1984, but with a depressing ending, one would not be able to see as clearly in The Matrix that having freedom and choices is what gives life meaning and we must strive to always keep our freedoms.

Nike in Brazil: a Host Country View

Negative effects of Nike from Brazil’s point of view Brazil is rapidly privatizing many industries and its attitude toward a free market economy has changed significantly in the past 10 years. However, it seems the country still has a perception that often times associates capitalism with â€Å"greedy† developed countries. If the opinion of Brazil’s president is a reflection of how some of its people feel this is certainly the case. In 2008, Brazil’s president lambasted US corporations and the US government for â€Å"infecting his nation with problems that were not of its making (The New York Times, 2008). This attitude seems to have created some problems for Brazilians in terms of their view of Nike. The kind of leverage and control that such a large company can exert on football in the country is huge. This issue was thrown into the light when in 1998 the Brazilian national team lost in the World Cup finals to France. Earlier on in the year, Nike had in vested a record amount ($200 million US) for the right to sponsor the Brazilian national team in the World Cup. As a requisite for sponsorship, Nike demanded that the team play an inordinate amount of exhibition games leading up to the event. Many Brazilians, including Brazilian football legend Pele (who filed a lawsuit against Nike), still blame Nike for Brazil’s loss. They claim that the unusual number of exhibition games tired the players out. Similarly, another interesting problem is Nike’s effect on competition in Brazil. Nike’s recent acquisition of UK sporting wear company Umbro allowed it to eclipse Adidas as the biggest brand in the world of football (The Financial Times, 2007). This is particularly troubling for Brazilian retailers, who worry about the concentration of brands between two large Multi-Nationals and the effect this might have on their business. Lastly, as with many interactions between MNC’s and developing countries environmental issues have been a problem. Brazil is a massive supplier of leather used for products like Nike shoes. However, much of the cattle that the leather comes from graze on what was once Amazon rain forest. A host of Brazilian ranchers have clear-cut entire swaths of rainforest in an attempt to make room for more cattle. This goes against Brazil’s need to preserve what is arguably its most precious natural resource (The Ends Report, 2009). In future business interactions, Nike needs to be weary of using tactics that could be perceived by the Brazilian people as greedy, dominating, or imperialistic. Such tactics may erode trust within the Brazilian population and could turn out to be a bigger PR headache than they are worth. Advantages of having Nike in Brazil from Brazil’s point of view On the other hand, the fact that Nike is such a large and powerful company can have its benefits for the Brazilian people. With its enormous buying capability Nike can actually shift the way products are produced in some countries by pressuring suppliers. As was discussed earlier, Nike has been using leather procured from suppliers who have clear-cut forests in order to make room for their cattle. However, in August of last year, Nike along with help from Greenpeace enacted a set of regulations that all its suppliers must follow. The policies included a rule against clear-cutting, as well as other important environmental conventions. It seems that where there are problems between Brazil and Nike, there are also opportunities (The Ends Report, 2009). Programs like this are exactly what Nike needs. Not only do they foster trust and goodwill, they also facilitate much needed changes in Brazil. Without Nike the changes in the Brazilian leather industry might be difficult to encourage. The cattle lobby in Brazil is well funded and has many political ties making initiatives that may affect productivity hard to pass. However, it seems that environmentally conscious Brazilians have found a solution and a partner in Nike. In addition, Nike also decided to make its entire 2010 World Cup kit (a collection of football clothing) out of recycled bottles. This initiative took 13 million plastic bottles out of landfills. Furthermore, the Nike project created an association between Brazil and sustainability that will be seen all over the world (Al-Bawaba Reporters, 2010). Lastly, in recent years Nike has invested enormous amounts of money in the Brazilian football infrastructure. Nike is one of the chief supporters of the Brazilian Football Confederation and has extended its contract with this association until 2018. In addition, Nike also sponsors all three of the largest football teams in the country (Sports Marketing Quarterly, 2006). This reflects a direct commitment to improving and fostering football in the Brazil. The support of such a large sporting powerhouse seems to have had some positive effects on Brazil in terms of their attractiveness as a host for future events. In the past year, Brazil secured the 2014 world cup. This event is extremely lucrative for local vendors (among other parties) and will allow Brazil to display its incredible culture on a worldwide scale. Bibliography